Noisily Festival 2019: Papel Picado

This installation was originally inspired by a window display I experienced in London in 2018. The window display was of Papel Picado, a paper decorative craft originating from Mexico, but simply using branding instead of the traditional symbols used in Mexico. It occurred to me the medium would look fantastic projected onto.

Papel Picado is used at festivities such as national holidays, Christmas and the Day of the Dead, weddings and parties. Mexico is a place I have travelled extensively as well as previously studying Mexican mask traditions and festivities.

I asked Michelle Townsend, an artist and laser cutting expert to design this installation for me. Michelle took inspiration from folk law and Mexican aesthetics as well as tying in the Noisily logos and aesthetics.

I approached Harry Wragg a video mapping artist to collaborate with Townsend to design the projections, which he did so beautifully.

Ruth Herbert – Concept & art direction

Michelle Townsend – Design and laser cutting

Harry Wragg –Creating bespoke visuals and light projections

Click here to buy your ticket to the Noisily Festival 2020 event.


@hungryvisuals, @khromacollective